PRIOR WORK A start-up in the middle of nowhere gets noticed by The New York Times, Rolling Stone Magazine, Peop Repositioning turned this stiff and formal institution into a national Top 10 brand An innovative use of Cubism disrupted expectations and drove sales Re-energizing Circuit City's $4 billion TV category A national challenge brand was facing stagnant sales and consumer indifference Energizing the Brand Image of what used to be a Community Favorite